Pantone is the global authority and provider of professional color standards for the design industry. They continue to study how color influences human thought processes, emotions, and physical reactions. In addition, their choices often influence the color trends in paint, fashion, and beauty.
That’s why it’s so exciting when Pantone releases its color of the year. To select the color of the year, Pantone examines emerging trends from around the world. Their choice can be shaped by developments in disparate fields such as the entertainment industry, films that are in production, traveling art collections, hot new artists, popular travel destinations, technology, upcoming sports events that capture worldwide attention, and other socio-economic conditions.
Pantone’s choice for 2017 color of the year is Greenery. As it has in years prior, Pantone’s color of the year will influence what hue(s) we put on our walls throughout the year and help pave the way for decorators around the world.
According to Pantone’s website, ”
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
As with your home, the color you choose for your office can have a major effect on both clients and employees. Color can often affect us on a subliminal level and put us in a certain mood without our even realizing what is going on. The color you choose to decorate with can create either a good or bad perception of your business. It’s important not to allow it to be the bad perception. As such, the color(s) you us in your office should be tailored to the type of business being conducted in that particular space.
Natural colors such as cream and beige can go a long way to setting the right tone to both clients and employees. However, these natural colors can give the impression that your work is boring and dull. Tamper the natural colors with more vibrant hues.
Blue is often a good choice for an office as it connotes honesty, security, confidence, loyalty, and wisdom. Green, on the other hand, is calming and suggestive of security while dark green is often used to show wealth and prestige. Whatever your choice, it’s always a good idea to add some of the complementary colors – orange with blue or red with green – to balance the dominant effects of your choice.
Having discussed color choice, please keep in mind that not all businesses will benefit by using the above-mentioned colors. Some offices need to examine the degree of seriousness under which they operate and make use of the color that is appropriate. As a general rule, the brighter the color the less serious is the business. So, for example, a children’s restaurant like Chuck E. Cheese would have no problem using very bright primary colors while a lawyer’s office would want to convey a more serious attitude and would therefore make use of more muted colors.
In addition, when choosing an office color, consider factors such as client age, cultural background, and sex. These will help you to determine what color is best for you.